Update on the Iron Tomato in White Plains


Here’s the latest, from Beth Weiss of Co Communications, who is handling the PR.  It’s a gourmet shop and a restaurant. More info after the jump.

Iron Tomato will provide table service for lunch and dinner (possibly breakfast) in a dining area (indoors/outdoors). However, they realize that people will not always have time to dine with table service, especially during lunch breaks during the week. These people can visit their carving station and pick-up sandwiches and personal size pizzas or pre-made sandwiches, salads, wraps etc., which will be kept cold. The pre-made food allows people do pick-up food without waiting on a line. So far, this is a restaurant/café, as they also have quality coffee machines from Italy.

However, they also have a market area where they sell specialty items. Many items are imported and most are not available in typical stores like supermarkets. This includes imported oils, vinegars, sauces and pasta from
Italy, etc.

This “Italian market” will sell kosher cheeses and fine foods. Lunch will be reasonably priced and sold along with unique imported items.

There will be different stations for fresh fish, butcher items (meat), baked goods, pizza, the market and more. This is the type of place you go to when you want a nice, high-quality sandwich or you want to pick up some specialty
sauce and pasta from Italy to cook yourself, etc..

Also, besides the kitchen, many appliances like the pizza oven, cases, coffee/expresso machines and market shelves, were made in Italy.


About Author

Liz Johnson is content strategist for The Journal News and lohud.com, and the founding editor of lohudfood, formerly know as Small Bites. As food editor, she won awards from the New York News Publishers Association, the Association of Food Journalists and the Associated Press. She lives in Nyack with her husband and daughter on a tiny suburban lot they call their farm — with fruit trees, an herb garden, and a yardful of lettuce, tomatoes, onions, shallots, cucumbers, zucchini, radishes, cabbage, peppers, Brussels sprouts and carrots and four big blueberry bushes.

1 Comment

  1. It seems to be under construction for almost a year (in the location of that former horrible rent a center extortionist)
    -many are anxious for it to open soon. Strange name though

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