A reader points out an interesting observation about Open Table. Are restaurants that are offering rewards points hurting for business? Read on:
I am writing you today because I think I may be onto something that requires your knowledge of the culinary sorts. I recently have been using opentable.com to book reservations. I just find that calling a restaurant anytime after 7 oâ€™clock can be loud and frustrating after a long day of work. However, when looking through the availabilities I noticed that a few restaurants are offering 1,000 point reward if you book at the time they specifically set. Usually itâ€™s around 6:30 or 9:00 PM. It has dawned on me that most or all of the restaurants that have offered this credit reward (this is a trend not just in Westchester by the way) are in my book either struggling on the food end (Morganâ€™s Fish, Backals, CafÃ© Regatta, Rubyâ€™s Oyster Bar) or operating in very unattractive location (One â€“ Generates no foot traffic diners & Sterling Inn – Located at the back end of a retail strip with little parking (Was serving 1 table at 8:30 on a Weds when I walked in). Could it be this is a sign for a struggling restaurant? One could only assume a restaurant that is turning tables nightly wouldnâ€™t need to be enticing clientele to dine there with promises of a possible $20 gift certificate. I would also note that these reward times are being offered on the weekends as well as the weekdays.
Readers, your thoughts?