October is Coffee Month at Stew Leonard’s

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Learn all about coffee at the grocery store in Yonkers. The info, after the jump.

BECOME A COFFEE CONNESIEUR AT STEW LEONARD’S

CELEBRATION OF COFFEE EVENT THROUGHOUT OCTOBER

Free Weekend Tasting Events Feature Different Coffee Growing Regions, a Take-Home Barista Brochure, Raffles, Coffee Specials and More

 One of Stew Leonard’s maxims is that he is a fanatic about freshness. More than 80 percent of the products sold at Stew’s four food stores are either made on site, right in front of the customer, or are brought in fresh that day.  In keeping with this philosophy, Stew Leonard’s is one of the only grocery retailers in the country who roasts their own coffee.

 “Coffee is as perishable as lettuce. Once the roasted beans are exposed to air and light, they become stale within 10 days. That is why we roast our own coffee fresh at each store location throughout the day, seven days a week,” said Stew Leonard, Jr., president and CEO of Stew Leonard’s. “In fact, more than 350 tons of beans a year are brought in from coffee plantations all over the world and roasted right in front of the customer.”

Coffee is also very similar to wine in that the flavor is influenced by where the bean is grown, the species of the bean (Stew Leonard’s uses only Arabica beans, which are grown at high altitudes and receive hands-on care and attention during the growing process), and how the beans are roasted and blended to achieve the final product.

To help educate customers about the nuances of coffee making and guide them toward finding their perfect blend, throughout the month of October, Stew Leonard’s is holding a Celebration of Coffee event with coffee specials, free tastings, a take-home brochure and raffles.  Each weekend, the coffee department in each store will offer free coffee samples from top coffee-growing regions, as well as hold a weekly raffle to win a two-pound bag of the featured coffees.  Following are the regions that will be highlighted for the coffee tasting events:

  • October 3 to 5:                          Coffees of Colombia
  • October 10 to 12:           Coffees of Hawaii and Brazil
  • October 17 to 19:           Coffees of Africa
  • October 24 to 26:           Coffees of Indonesia

 

Also offered is a take-home barista brochure titled “Smell, Sip and Savor Stew’s Fresh Roasted Coffee,” that includes profiles of the plantations and estates where Stew’s coffee beans are from, a guide to the roasting process and descriptions of Stew Leonard’s signature blends, as well as a primer on coffee lingo, so you will know the difference between a macchiato and breve latte.   The brochure is also available online at www.stewleonards.com.

 

Stew Leonard’s baristas take pride in every batch they roast, and are happy to walk customers through the roasting process and help them find the perfect blend of coffee that matches their individual taste preferences.

 

“Whether you buy a cup of coffee or a pound of coffee beans at Stew’s, it is a very unique experience, because the person who roasted those beans or prepared your coffee is also the person serving them to you,” says Pierre Ulysse, Stew Leonard’s Norwalk store barista.  “We put our hearts into every batch, much like a chef would preparing and serving his signature dish to you. We take pride in knowing every part of the coffee making process, from the farms where the beans are grown, to roasting them at just the right temperature, to making your espresso with the perfect amount of crema on top.”

 

For those who may not live near a Stew Leonard’s or would like to send a gift to family or friends, Stew Leonard’s fresh roasted coffee is also available online at www.StewsGifts.com or call 1-800-SAY-STEW.  Blends available include Colombian Supremo, 100% Kauai, Classic Hazelnut, Breakfast Blend, or Stew’s Choice.  

 

Stew Leonard’s, a family-owned and operated grocery founded in 1969, has four stores in Norwalk,  Danbury, and Newington, Conn. and Yonkers, NY.  The company was named among FORTUNE magazine’s “100 Best Companies to Work for in America” for the past seven consecutive years.   For more information, visit Stew Leonard’s website at www.stewleonards.com.

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About Author

Liz Johnson is content strategist for The Journal News and lohud.com, and the founding editor of lohudfood, formerly know as Small Bites. As food editor, she won awards from the New York News Publishers Association, the Association of Food Journalists and the Associated Press. She lives in Nyack with her husband and daughter on a tiny suburban lot they call their farm — with fruit trees, an herb garden, and a yardful of lettuce, tomatoes, onions, shallots, cucumbers, zucchini, radishes, cabbage, peppers, Brussels sprouts and carrots and four big blueberry bushes.

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