About Author

Liz Johnson is the food editor of The Journal News and LoHud.com, for which she's won awards from the New York News Publishers Association, the Association of Food Journalists and the Associated Press. She lives in Nyack with her husband and daughter on a tiny suburban lot they call their farm — with fruit trees, an herb garden, and a yardful of lettuce, tomatoes, onions, shallots, cucumbers, zucchini, radishes, cabbage, peppers, Brussels sprouts and carrots and four big blueberry bushes.

12 Comments

  1. The concept reminds me of the Steve Martin movie: “The Jerk” featuring: “Pizza in a Cup”

  2. I just don’t get it either. They need to give out samples to get people to buy it. I can’t see anyone buying their product without tasting it first. Each time I see the stand at the mall it’s empty. I asked them about the product and the person behind the counter was clueless and could not explain what the concept was all about. If they had folks giving out samples, like the pretzel stand and chinese chicken stands do, then maybe they will survive. Right now I give them about 4 weeks at the most.

  3. I tried this tonight at my local mall,The Garden State Plaza. it’s kind of like a Saturday Night liveskit come to live. All they had were corn , potatoes and waffles. Really odd. I want to write about it for my food blog. The corn and waffle weren’t bad though but still a cup of corn????

  4. The best corn & waffle I ever tried, delicious, fresh and light. They use I can’t believe its not butter, Pam sprays and fresh fruit-

  5. Well talking about “CUP IT”….if noone have ever tired it NOTHING CAN BE SAID…TaLK WiTH ReAZONz AND NoT dUMB ASsuMPTIoNs And FOR THose WhO do NOT KNOw ITZ A New ConCept here in the UnIT3d States…and BUssINess Is DOING VERY GReAT FOR IT TO0 Be JuST CORN PotatO3 ANd WaFfLes!! As WeiRD as IT SOUnDS you TO0 CaN Be SToPp!nG FOR A CUP of COrN!! =]

  6. I ABSOLUTELY LOVE IT. I was mesmerized at it for awhile, I was sitting down eating the cup of corn really dazed and confused, it’s so good and brilliant. It really depends who’s making it that day to. But I love it! Ask for Ollie at the Garden State Plaza

  7. Smith Huntington on

    I live 5 minutes away from Palisades Mall and I used to go to Cup It Kiosk a lot when they were here in Palisades. But they are not here anymore :(

    Guess what? I was in Garden State Plaza in Paramus, NJ last weekend I luckily found Cup It while walking towards to food court. Can’t explain how good I felt. I’ve been craving for their corn since they left Palisades Mall. I got a large cup of Roma and satisfied my hunger and feelings. It’s unbelievably delicious and I have no idea why. It just tastes so good and it’s good for me.

    Hush Hush.I couldnt help myself and had their a waffle while I was on my way back to car right after I got out of theater. It seems I’ll be going to Garden State Plaza more often from now on.

    p.s. One of the guys working at their kiosk told me that they would start serving some new products in 2 weeks. He said something like grilled cheese in cup??

  8. The only way I will ever buy it is if I could try it beforehand. Like the pretzel vendors give out the free samples. This would be great to see.

  9. I had this today! The Elotes Corn in a Cup is really good. It’s like spicy corn. I’m actually craving some now

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