And just as I was complaining about no good stores in Rockland. It’s like I live in a vacous wasteland and stores just open all around me but never actually close by! (Or maybe I’m just watching too much Lost!) Anyway. The good news: Fairway! Closeby! Opening March 24! I’m not sure whether it’s closer for me to drive to 125th Street or Paramus from Nyack, but for you guys in the western part of the county — no question! Paramus! The press release, after the jump.
HE FINEST, FRESHEST AND MOST FABULOUS FOOD MARKET IS COMING TO RT. 17 IN PARAMUS
THE FIRST FAIRWAY MARKET IN NEW JERSEY WILL OPEN IN MARCH
INDUSTRY PIONEER IS HIGHEST VOLUME PER SQUARE FOOT GROCERY IN THE U.S.
(New York, NY) February, 2009– Fairway Market (www.fairwaymarket.com, www.discoverfairway.com), the legendary New York-based grocery superstore, is bringing its unparalleled combination of specialty and traditional foodstuffs from around the world to New Jersey. The 50,000 square foot store, opening in March, will be located in the Fashion Center at Rt. 17 and Ridgewood Avenue in Paramus. The first Fairway in the Garden State will stay true to its predecessors in Manhattan, Plainview, L.I. and Brooklyn, and offer an extraordinary variety of superior quality fresh food at the most competitive prices.
Howie Glickberg, one of Fairway Market’s owners and the grandson of the founder, welcomes the opportunity to bring vast culinary choices, a wholesale to the public concept, and unparalleled amenities to the residents of Bergen County.
Indeed, Fairway is, as its slogan reads, “Like No Other Market.” It is a fusion of the best specialty stores with the services of the neighborhood corner butcher, baker, and fishmonger, the freshness and variety of the produce stand, farmer’s market, or seafood market, the Organics shop, and the convenience of conventional groceries – all in one place.
In fact, Fairway has the largest selection and highest quality of fish, meats, baked goods, fruit, vegetables, cheeses, coffees, gourmet and organic foods priced well below its competitors, thanks to a policy of buying directly from the farmers and producers, which eliminates the middle man and translates into huge savings for the consumer.
“We’re are truly excited to cross the bridge, so to speak, and bring New Jersey families the finest selection of foods for every appetite and budget, ” said Glickberg., who has been asked countless times by transplanted New Yorkers now living in north Jersey to build a store near them. “Our hope is to make Fairway as iconic a supermarket here as it is in New York.”
Upon first entering Fairway, floor to ceiling displays of fruits and vegetables -
the Market’s heart and soul - abound in a giant produce section. The seafood selections are plentiful and include exclusively smoked Atlantic salmon. A made from scratch bakery will have an astonishing array of mouth-watering goods, and kosher baked goods will also be available. The kosher and non-kosher butchers will provide tremendous options of meat and poultry, all cut fresh, in the store.
On the dairy side, the store will have one of the largest selections of quality kosher cheeses and other products.We personally blend the finest green coffee beans, keeping an experienced and watchful eye while roasting small batches of 100% Arabica beans (up to a dozen times daily) to the very aromatic essence coffee was
Fairway Market in Paramus… page 2 of 2
Master coffee roasters will roast green coffee beans on premises. There will be a hand pulled mozzarella station within the cheese department and a separate vitamin room with its own registry.
Immaculate aisles will be filled with top brand groceries and in-store amenities will include bountiful displays of more than 350 gourmet cheeses, 30 kinds of freshly bathed and marinated olives, a diverse range of delicious prepared foods, a huge organics and naturals section, a Deli and an expansive catering business (opening in April) all to assure shoppers this is no ordinary supermarket.
Notable and hard to find foodstuffs are exclusively imported from Europe, South America and many other parts of the globe. French garlic, sweet onions, roasted almond oil, gray shallots, Perigord chocolates, preserved lemons, sherry vinegar, prawn chips from Hamburg, Medjool dates, and organic Australian beef are just a sampling of the outstanding products that simply cannot be found anywhere else.
“We are always the first to champion innumerable foods that have become must-haves for serious foodies and food professionals,” said Glickberg, who is very proud of Fairway’s reputation for encouraging adventurous forays in food preparation. “We pioneered literally every cheese that drives retail cheese operations in the country today and we took the olive and olive oil category to new heights.
“Every one of Fairway’s key team members is passionate about their work,” added Glickberg. “Through travel and extensive research we seek the best of all artisanal foodstuffs to help people expand their culinary horizons. Most importantly, we’ll bring our customers the finest foods available, at the absolute best prices.”