Competitive Eating at S & B Bagels and Deli in Bronxville


We all know breakfast is the most important meal of the day, but we always seem to have an excuse why we don’t have time to eat it. Which is one reason why S & B Bagels and Deli is offering a food challenge called the “Goliath Breakfast Burrito Challenge.”

Submitted photo

The burrito contains 12 scrambled eggs, six slices of bacon, six slices of ham, three sausage patties, three slices of cheese, and a full order of home fries, all of which are wrapped in three tortillas and topped with three more slices of cheese, ketchup, hot sauce, salt and pepper.

Owners Monte and Ben Bruckenthal got the idea from the Travel Channel’s “Man v. Food,” where the host travels all over the country to diners, restaurants and delis, attempting to complete food challenges that the establishment offers. Monte and Ben simply see this as a fun way to engage the community and introduce them to their store, which also sells more manageable meals, such as assorted bagel flavors, egg sandwiches (with one egg), muffins, deli sandwiches and daily hot food specials.

So far, one brave soul attempted — but failed — to consume the 3.64-pound massive burrito. Those who participate, be they victors or losers, will have their picture taken and hung up in the store for all to see. Winners will receive a certificate stating they have completed the challenge and are entitled to one free breakfast sandwich or wrap of their choice along with claiming the title of “King David.” Winners also do not have to pay for the $26.99 (plus tax) burrito. Losers, on the other hand, must pay, but are allowed to take the rest home.

Details: 847 Bronx River Road, 914- 237-4666. Open daily.

— Jeanne Muchnick


About Author

Liz Johnson is content strategist for The Journal News and, and the founding editor of lohudfood, formerly know as Small Bites. As food editor, she won awards from the New York News Publishers Association, the Association of Food Journalists and the Associated Press. She lives in Nyack with her husband and daughter on a tiny suburban lot they call their farm — with fruit trees, an herb garden, and a yardful of lettuce, tomatoes, onions, shallots, cucumbers, zucchini, radishes, cabbage, peppers, Brussels sprouts and carrots and four big blueberry bushes.

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