On a recent Saturday morning, By The?Way Bakery had a line of people out the door, including customers who came in from the Hamptons. OK, so they stopped off on their way to a wedding in Connecticut, but still, the Hamptonites had read about this new gluten- and dairy-free sweet shop and wanted to try it out, says owner Helene Godin.
Godin, pictured above serving a customer, is a former corporate lawyer, doesn’t have any food allergies herself, but when the longtime Hastings resident left her job a year ago, she wanted to do something “completely different from law.” After taking a vegan baking boot camp, because it was “the only course she could get into,” and doing plenty of research, which she describes as “bake, bite, throw out,” she perfected her own gluten-free flour mix.
In May, Godin started offering cookies, cupcakes, teacakes, and muffins. Her layer cakes are works of art: There’s a Classic Chocolate, Red Raspberry, Coconut Cloud, Spiced Carrot and Very Lemony Lemon. Besides confections, Godin features other local treats: She serves coffee by Giaco Bean and has a table of vintage-inspired gifts from Pretty Funny Vintage in Tarrytown. And, in case you were wondering about the name, it refers to the fact that the missing ingredients are not something you would notice, but are rather an afterthought.
Details: 574 Warburton Ave., Hastings-on-Hudson. 914-478-0555, www.btwbakery.com. Hours: 10 a.m.-5 p.m. Wednesday, Thursday and Friday, 9 a.m.-5 p.m. Saturday, and 9 a.m.-2 p.m. on Sunday.
— Story and photo by Jessica Rao