Sweet & Social, a New Cupcake Shop in Larchmont

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Set against a hot pink glass wall at the new Sweet &?Social is an array of more than 25 creatively named cupcakes, many which play up the social — and social media — aspect of the shop’s moniker.

There’s a “Tweet & Salty,” which is a chocolate cake filled with caramel and topped with chocolate ganache and sea salt; OMG (Oh My Ganache); Virtual Vanilla; Chatty Chocolate and LOL (Lots of Lemon).

Owner Beth Feldman, right, is happy to tell you she’s not a baker, but an “eater,” which is how she came up with such imaginatively named and whimsically decorated desserts.

“I spent a lot of time researching,” she says of her small storefront, which opened in June. Her hard work shows. Other popular items include the Curious George (vanilla cake filled with banana custard and topped with peanut butter butter cream and chocolate ganache), lemon squares, whoopie pies, white and pink cookies as well as vegan and gluten-free options.

About 80 percent of the cupcakes are filled. Cold drinks are also available. All products are produced by an offsite baker and delivered regularly. Cupcakes are $3.25 each, and many are available in mini varieties. There is limited seating inside as well as a bench outside.

Details: 1935A Palmer Ave., 914-630-4834, www.sweetandsocial.com. Hours: 11 a.m. to 6 pm Tuesday to Saturday.

— Story and photos by Jeanne Muchnick

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About Author

Liz Johnson is content strategist for The Journal News and lohud.com, and the founding editor of lohudfood, formerly know as Small Bites. As food editor, she won awards from the New York News Publishers Association, the Association of Food Journalists and the Associated Press. She lives in Nyack with her husband and daughter on a tiny suburban lot they call their farm — with fruit trees, an herb garden, and a yardful of lettuce, tomatoes, onions, shallots, cucumbers, zucchini, radishes, cabbage, peppers, Brussels sprouts and carrots and four big blueberry bushes.

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