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I Eat Plants: Amrita, a plant-based nutrition bar made in our backyard.
Posted By jlfields On October 25, 2012 @ 9:30 am In I Eat Plants | No Comments
Through our back and forth emails we ultimately discovered that we both live in Westchester County, just a few miles apart. I couldn’t resist the opportunity to sit down with a local, plant-based entrepreneur, to talk about his business.
Arshad Bahl: When my son at age two was diagnosed with autism, we had no idea of what autism was – the initial read was devastating more->- but instead of worrying about what caused the illness, I focused on how to get my son recovered from it. Being pragmatic and goal oriented was the only option I knew to avoid being an emotional wreck. Any family that has a young child who does not speak, cannot be potty trained, has no eye contact and has a hard time making friends knows how incredibly difficult autism can be on the child and the family.
My son had severe gastrointestinal issues and would strain for hours before he went to the bathroom. The stool was not hard or soft – it was just the passage that was hard. We took him to leading autism gastrointestinal specialists and finally one of them advised us to look into dairy-free, gluten-free and unprocessed food options. Within a few weeks of removing dairy and gluten, his stools starting returning to normal! Once we removed the highly processed foods (a lot of gluten free foods are highly processed- so read labels carefully) we started seeing better eye contact, and other behavior changes. His teachers mentioned he was responding better to the speech, occupational therapy and social skills class. My son is eight now, he is in regular classroom with kids his age.
JLF: Do you have advice for other families with young children who are transitioning to a plant-based diet?
AB: My advice to all parents with children on the spectrum:
AB: I started Amrita in late 2011 after speaking to a lot of athletes who were seeing great improvements in their results going gluten-free and dairy free. But as I was making the energy bars, I was asking my kids to test them ( kids can be brutally honest!) I found that their school was nut-free – so I switched from nuts to seeds in the bar. I also went ahead and removed soy, based on all the research I had done around negative impacts of soy, especially the soy isolates that are used in many bars. Since I was going down a very different route to making this bar – it involved nearly six months of trail and error (more errors!) to get the flavors, textures and consistency right. The bars are packaged by hand. They are blended versus being baked to preserve the enzymes and they contain no dairy, no gluten, no nuts, no soy and no preservatives. The bars contain generous servings of chia seeds and vegan rice protein to give a nutritional balance of 60% carbs, 25% fats and 15% protein – which is ideal for endurance activities for athletes or busy people.
JLF: Is Amrita just for endurance athletes?
AB: Amrita is enjoyed by busy parents before a workout or on their way to work or as a snack. I always keep some in the car and in my desk to avoid snacking on junk foods. Kids love the bars too !
JLF: You’re based in Westchester – where is your product made and where can people purchase Amrita?
AB: The bars are locally made in Port Chester, NY. People can purchase the product in various sporting stores, natural food stores and soon at the White Plains Whole Foods (mid November). They can also order online  and avail themselves of free shipping.
JLF: What’s next for Amrita?
AB: The next biggest project is to scale production based to demand from existing stores, online orders and new vendors like Whole Foods.
I am a strong believer in supporting grassroots sports and have created an “ambassador program” for athletes. Right now I have teams and individuals ranging from cyclists, triathletes, runners, mountain bikers, yogi’s, and team sports like soccer and ice hockey. I am looking to aggressively grow in the sponsorship of new sports. If people have interest, they can email me .
I also believe in giving back to the community, especially the special needs community, so I am working on a program with Autism Speaks to donate 5% of our profits to the organization.
Plant-based event alert! Comfort Restaurant  in Hastings on Hudson is hosting a POP-UP event featuring a Vegan/Vegetarian menu! Chef Lynne Pascuale will be offering up an exciting three-course meal ($26) tomorrow night (October 26). Check out the menu here  - reservations are required: 914.231.7711.
I Eat Plants columnist JL Fields  is a certified vegan lifestyle coach and educator . She shares plant-based education, recipes and cooking techniques, as well as animal rights information and resources, on the popular blog JL goes Vegan . Her original recipes have been featured on Foodbuzz, BlogHer and Meatless Monday. She is the editor of the community blog Stop Chasing Skinny . JL is the founder and lead consultant for JL Fields Consulting  and serves on the board of directors of Our Hen House . Follow her on Twitter , Facebook , Pinterest , and Google+ .
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URL to article: http://food.lohudblogs.com/2012/10/25/i-eat-plants-amrita-a-plant-based-nutrition-bar-made-in-our-backyard/
URLs in this post:
 Amrita Health Foods: http://amritahealthfoods.com/
 plant-based endurance bars: http://amritahealthfoods.com/endure/
 order online: http://amritahealthfoods.com/products-page/
 email me: mailto:firstname.lastname@example.org
 triathlon coach: http://www.podiumtraining.com/
 Image: http://food.lohudblogs.com/files/amrita-bars.jpg
 Apple Cinnamon: http://amritahealthfoods.com/products-page/endurance-bars/969-2/
 Chocolate Maca: http://amritahealthfoods.com/products-page/recovery-bars/chocolate-maca/
 Cranberry Raisin: http://amritahealthfoods.com/products-page/endurance-bars/cranberry-raisin/
 store locator: http://amritahealthfoods.com/store-locator/
 Comfort Restaurant: http://www.comfortrestaurant.net/
 menu here: https://www.facebook.com/photo.php?fbid=551533638196996&set=a.370965566253805.111603.218843894799307&type=1&theater
 JL Fields: http://food.lohudblogs.com/2012/04/24/i-eat-plants-meet-blogger-jl-fields/
 vegan lifestyle coach and educator: http://goveganwithjl.com/
 JL goes Vegan: http://jlgoesvegan.com/
 Stop Chasing Skinny: http://stopchasingskinny.com/
 JL Fields Consulting: http://www.jlfieldsconsulting.com/
 Our Hen House: http://www.ourhenhouse.org/
 Twitter: http://www.twitter.com/jlgoesvegan
 Facebook: http://www.facebook.com/jlgoesvegan
 Pinterest: http://pinterest.com/jlgoesvegan/
 Google+: https://plus.google.com/u/0/115745487730680007222