You may have heard that, just a few weeks before the Super Bowl, there’s a Velveeta shortage. The horrors! Now, you can’t tell me it’s a coincidence that there’s a shortage of this “American cheese product” just a few weeks before the Super Bowl.
After all, in the past few years there have been shortages of chicken wings and avocados at this same time of year. But here’s the deal. If you want to serve chile con queso — that cheesy, spicy Mexican dip that people like to serve along side guacamole, salsa and chips, also know as just Queso — you don’t need Velveeta. You just need shredded cheese. Real cheese. Shredded. So it melts easy.
Your ticket to a chile con queso recipe without Velveeta is right here:
Chile con Queso from La Paz in Birmingham Ala. (Food Network)
A more natural Chile con Queso. (Homesick Texan)
Chile con Queso Dip. (Dishing with Dish)
Baked Oaxaca Cheese with Green Salsa. (Nibbles and Feasts)
Queso Fundido. (The Other Side of the Tortilla)
And here’s the story on the Velveeta shortage from the Associated Press:
Cheesy shortage: Kraft says Velveeta running low
NEW YORK (AP) — Playoff parties may have one fewer dip option this year.
Kraft Foods says some customers may not be able to find Velveeta cheese over the next few weeks. A representative for the company, Jody Moore, didn’t give any reasons for the apparent shortage, saying only that they happen from time to time given the “nature of manufacturing.”
She noted that the lack of availability is more noticeable because of the seasonal demand during the NFL playoffs. The company has been airing TV commercials featuring a recipe for a chili con queso dip made with Velveeta.
Moore says it should be a short-term situation and that Kraft hasn’t yet heard from any customers who are having problem finding the products. She did not say whether the company experienced a similar shortage last year.
The trade publication Ad Age reported the issue Tuesday, quoting an employee at a Brooklyn-area grocery store who didn’t expect shipments again until February due to “a plant issue.”
Safeway supermarkets are not experiencing issues with Velveeta supplies, said Safeway representative Teena Massingill in an email.
A representative for supermarket chain Kroger was not available to comment on whether it was having difficulty stocking Velveeta cheeses.
The shortage affects only the Velveeta hard cheese products, but was not limited to a specific area.
“It is possible consumers in any part of the country may not be able to find some Velveeta products,” Moore said in an email.
Kraft Foods Group Inc., based in Northfield, Ill., also owns brand including Jell-O, Oscar Mayer and Maxwell House.