Dining Scene: Jane on Main branches out

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Jane Carroll’s brick-and-mortar shop can’t contain itself any longer. Her creativity keeps branching out and spilling over.

Jane on Main, Carroll’s floral shop, coffeehouse and bakery at 15 N. Main St., Pearl River, plans to move Sept. 1. The new digs will be barely two blocks north near the U.S. Post Office.

That new space will give Carroll and her staff almost 2,000 square feet, 700 more than before at the shop she opened in 2009. The café offers coffees, salads with scratch-made dressings, sandwiches and soups that change weekly. Oh, and there’s the bakery part of the business — that’s big.

“I can’t wait. The place is being renovated now,” Carroll said about the new shop. “The cookies are just consuming my life.”

Carroll concocted a line of all-natural, freshly baked cookies made from scratch in October 2013. They’re made with 100-percent whole grain flour and Whey Low sugar that has 75-percent fewer calories and carbohydrates. There are about 2 grams of fiber and less than 1 gram of sugar in every cookie.

Something is missing on her ingredient labels: unpronounceable words for preservatives, dyes and artificial flavors. The cookies simply taste like what’s in them.

At the bakery case on a recent early afternoon, customers struggled to decide between the Hazelnut & Dark Chocolate variety or the morsels made with coconut and caramel.

There’s more delightful confusion. The sweetness of the raisins pop and the oatmeal adds satisfying texture in her Raisin & Oatmeal cookies. She uses local maple syrup and grinds the nuts for the Maple & Pecan cookies, and scrapes vanilla out of the bourbon vanilla bean for her Vanilla Bean cookies.

Her staff members zest lemons on the day they bake the bright, summery Lemon Poppy cookies. Why are the Double Chocolate cookies so rich and chocolaty? It must be that Sharffen Berger dark chocolate.

Even though these days Carroll is consumed by her cookies, she started the business as a floral design shop while she was a single mother, and gained fame when her Boxed Blooms made it on Oprah Winfrey’s “O List” in her magazine in 2002 and 2006.

Her cookies come in vacuum-sealed Mason jars or re-sealable paper pouches. She sells them in bulk too and in wood-crated gift sets. Or you can just stop by the shop now or at the new location in September: 40-42 S. Main St., Pearl River. Visit janebakes.com, jainonmain.com or janecarroll.com. Before September, call 845-920-1100. Hours are subject to change: 9 a.m.-6 p.m. Tuesday-Friday and 10 a.m.-4 p.m. Saturday.

— By Amy Sowder, Twitter: @AmySowder

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I'm a food, fitness and lifestyles writer (or really, multimedia journalist) living in NYC. That "multimedia" part means I also shoot photos, video, do social media, podcasts, recipe editing, cookbooks, copywriting, online polls, live chats - you name it. I love the arts, novels, magazines, travel, chocolate, cheese, running, Zumba, psychology, spirituality, wellness ... and orange striped cats.

1 Comment

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